7 April, 2023
Do I Really Need A Website For My Business?
It’s good to have you here. We’ll be sharing quality tips from time to time so do well to come around for more value soon. We can assure you that at the end of this reading, you’d be better equipped to decide if your business needs a website or not because we think you deserve to know the nitty-gritty of the said subject.
As a business development agency, we know better than most how crucial it is for a business to own and maintain a functional website. However, many small and medium business owners seem uninformed of the several benefits a website could bring to their businesses. In this piece, we’ll explore the advantages of a business owning a website, and why you should work with professional web developers like K’Andre HQ to build one for your business.
1. ESTABLISHES AN ONLINE PRESENCE FOR YOUR BRAND/BUSINESS
Let’s begin by bringing to your attention that having a website provides a platform for potential customers to learn about your business and its offerings. A website can serve as a digital storefront, allowing visitors to browse your products or services from the comfort of their own homes. In today’s digital age, having an online presence is vital for businesses to remain competitive and relevant and a website gives you just that. A website is a virtual representation of your business and having a website makes it easier for people to find you online.
2. INCREASES CREDIBILITY
In addition to establishing an online presence, a website can also help establish credibility for your business. A professionally designed website can give off a feeling of confidence and expertise, which can be the deciding factor for potential customers choosing your business over a competitor’s. According to a survey by Verisign, 84% of consumers believe that small businesses with websites are more credible than those without websites. A well-designed website with relevant content and professional images can increase the credibility of your business. It shows that you are a legitimate business and are serious about what you do.
3. IMPROVES VISIBILITY & REACH
Another benefit of having a website is the ability to reach a wider audience. A website can increase a business’s visibility and reach thereby making your business accessible to anyone, anywhere, at any time regardless of your immediate availability as long as your website is online and functional. A website can attract customers from all over the world, providing endless growth and sales opportunities for your business. According to a survey by Clutch, 64% of small businesses have a website and 83% of consumers use the internet to find businesses. A website with search engine optimization (SEO) can help improve your visibility on search engines like Google. This means more potential customers will find you when they search for relevant keywords related to your business.
4. ENHANCES CUSTOMER ENGAGEMENT
A website can also enhance customer engagement. According to a study by Forrester Research, customers who engage with a company online are more likely to purchase from that company. A website provides a platform to engage with your customers. You can share information about your products and services, customer reviews, and contact information. This can help customers make informed decisions and reach out to you if they have any questions or concerns.
5. BOOST SALES
A website can also lead to increased sales. According to a survey by Clutch, 29% of small businesses with a website generate more than 25% of their revenue online. A website can help you reach a wider audience which could translate to increased sales. It provides customers with a convenient way to browse and purchase products or services online.
6. IMPROVED CUSTOMER SERVICE
A website can also improve customer service. According to a survey by Zendesk, 67% of consumers prefer self-service options over speaking to a company representative. A website with a customer service section can provide customers with self-service options if they prefer.
7. COMPETITIVE ADVANTAGE
Having a website can give a business a competitive advantage. According to a survey by Wasp Barcode Technologies, 43% of small businesses do not have a website. This means that small businesses with websites have a competitive advantage of visibility, credibility, marketing strength, and customer convenience over those without websites.
Now that you have a better understanding of the importance of a website for your business, the next question is “Why should you choose a professional web developer to build a website for your business?”
The answer is simple – a professional web developer has the expertise and knowledge to build a website that is tailored to your business’s specific needs and goals. A professional web developer will ensure that your website is optimized for search engines, making it easier for potential customers to find your business online. They will also ensure that your website is user-friendly and visually appealing, creating a positive experience for visitors and encouraging them to stay on your site longer.
In addition, a professional web developer can provide periodic support and maintenance for your website, ensuring that it remains up-to-date and functioning smoothly. This level of service is crucial for businesses, as it allows them to focus on what they do best; running their business while leaving the technical aspects of their website to the experts.
In conclusion, having a website is vital for businesses in today’s digital age. Not only does it provide a platform for potential customers to learn about your business, but it also establishes credibility, projects to a wider audience, and provides endless growth opportunities. When choosing a web developer to create your website, it’s important to choose a professional with the expertise and experience to create a website that is tailored to your business’s needs and goals.
At K’Andre HQ, our team of professional web developers is keen to work with you to build a website that is specifically tailored to produce the best in terms of results for your business allowing you to focus on actually running your business. Visit our website today or send us a direct message on WhatsApp at 07062138083 or get started here – bit.ly/websiteswithkandre.
Follow us to get first-hand updates on more valuable content that can help you grow your business for free – Instagram: @kandrehq || Facebook: facebook.com/kandrehq
